The most visible sign of a market slowness, and I hate to admit it, is lower web traffic on our sites. Site traffic is down and lead generation is following this trend. Our demand generation method is to provide information. This information is gleaned from our daily talks with our prospects and customers about problems are priorities. And what problems, if solved, would be high payback.
If I am a manufacturing company, the mfg company makes machinery, and the sales model uses inside salespeople, directs and distribution. getting updates from the in-direct sales team is time consuming and hard at best and is impossible to do in most cases.
Small Medium Business Probably Should Track Sales Leads
Small businesses with just a few sales people have lead management needs. The small, medium business must be very good at lead qualification and lead closing to first survive, than grow. The small business demands that each dollar of marketing spend is funneled wisely and that marketing is efficient. To do this, leads must be managed in a lead system.
Do your manufacturer's reps and your distributors sell enough of your
products? If you
believe your sales channels could be tracked better, please
click here:
Routing leads to direct sales is not a high impact sales tool. The routing of the lead is a simple business process. The lead is assigned to the sales person in the sales tool. The salesman signs into the CRM and sees the lead.
Regional sales managers in manufacturing companies usually manage the sales channel relationships. In many cases, leads flow to the regional sales manager, (RSM), and the RSM calls, or emails the lead data to the partner. Sales Software technology automate this process but can do alot more.
Companies which are cutting sales and marketing may have problems sustaining their business. Cost cutting measures makes sales people look for the deal now. This immediate sales need kills lead nurturing and business development processes.
I started my sales career selling stocks. I would come into the office early and would dial for dollars. I loved it and still do. The challenge of aligning the list, the message, the product to customer value and a lead loomed large then and even larger now.
Larger now because the phones don't work very well anymore. Voicemail keeps enterprise workers working not taking calls from salespeople. When a need pops up the web is the search tool for choice so better position your marketing to have a solid product/solution position then training in how to prospect by phone.